Video advertising continues to grow and dominate in 2024. But this is the thing; its difficult to execute well – It’s time consuming and costly to produce.
Short-form videos, particularly popular on platforms like TikTok, YouTube Shorts and Instagram Reels, are proving highly effective for engaging younger audiences, or building your branding across all audiences. Additionally, the rise of interactive video ads, where viewers can click on elements within the video, (especially on TikTok and Instagram stories with the help of stickers) offer a more engaging and immersive experience.
This trend also includes live video advertising, where we see a rise in companies that can interact in real-time with their audience, providing a more authentic and immediate connection while presenting their stories, products or services.
Advertisers should focus on creating diverse video content that resonates with their target demographics, utilising these various formats to maximise reach and impact.
Our recommendation however is that if you are a small business and creating video content might be a challenge, to focus only on the channels that your core audience uses, rather than spreading too wide and spending too much time and effort on this.
TL;DR: Video content is where it’s happening but its difficult to do it well on a low budget. Anyone with an iPhone and a semblance of personality can shoot a video but be careful of how low-budget videos can negatively impact a businesses professional image.