The PDST is Ireland’s largest single support service offering professional learning opportunities to teachers and school leaders in a range of pedagogical, curricular and educational areas. The PDST works towards priorities set by the Department of Education and Skills including a proposal to improve Literacy and Numeracy in both primary and post-primary schools.
The PDST assigned Jamjo to help them explore various strategies relating to their various websites and brand identity. This involved a complete audit of existing web architecture, benchmarking against industry standards and providing analysis and attention to areas that could be overhauled or improved. Concepts for a new brand identity and brand architecture were explored with emphasis on developing stringent brand guidelines to ensure the correct application of design across all assets.