Eyes on the Site

Greetings from the JamJo bunker!

First some numbers; Ireland, particularly Dublin, has become a hub for some of Europe’s largest tech corporations, housing regional headquarters for giants like Google, Facebook, Airbnb, eBay, and LinkedIn. Despite this prominence in the tech sector, Ireland has not yet emerged as a leader in eCommerce. Why is this? According to a report from ecommerceDB, the Irish eCommerce market was valued at approximately €3.7 billion in 2021, ranking it 42nd globally, just ahead of Portugal and the Czech Republic. Come on lads, we can do better than that!

However, over the past two years, Ireland’s eCommerce landscape has experienced notable growth opportunities. The COVID-19 pandemic acted as a catalyst. Businesses scrambled to meet increasing demand and revenue within the industry. In 2021 the top 15% of retail businesses in Ireland captured approximately 84% of consumer spending. That is a remarkable statistic and perhaps a little daunting if you are looking to starting an e-commerce store.

To help you get started we’ve put together a simple, no-nonsense list of the items you will have to be thinking about before you make the leap to launching your first e-commerce store.

Too long, gimme links!!

Interested in engaging JamJo for digital services? Drop us a line here and a member of our team will be in touch post-haste!

Starting an e-commerce store

Step 1: Define Your Niche

Before starting an e-commerce store build, it’s crucial to identify your niche market. What products or services will your shop offer? A little bit of market research can help here to pinpoint potential gaps or opportunities within your chosen niche. By understanding your target audience’s needs and preferences, you can tailor your offerings to meet their demands effectively. More importantly, are people buyin’ what you’re sellin’. This is important as if there is no demand for what is on sale then no amount of good e-commerce planning will be effective. Also, are your competitors already serving the market well. If the products you are selling are already well served online, then it is going to be quite difficult to find your place in a crowded market.

Interested in engaging JamJo for digital services? Drop us a line here and a member of our team will be in touch post-haste!

Step 2: Choose the Right Platform

Selecting the right e-commerce platform is paramount to the success of your online store. With a myriad of options available, such as Shopify, WooCommerce, and Magento, it’s essential to choose a platform that aligns with your business goals and technical requirements. Consider factors such as ease of use, customisation options, and scalability when evaluating different platforms. Here at JamJo we love WordPress and so WooCommerce is the e-commerce platform of choice. Get in touch if you’d like some help launching your store or revamping your exiting shop.

Step 3: Design Your Store

Your e-commerce website serves as the digital shopfront for your business, making a positive first impression is crucial. Invest in professional web design services to create a visually appealing and user-friendly website that reflects your brand identity. Ensure seamless navigation, intuitive layout, and mobile responsiveness to enhance the user experience and drive some conversions.

Starting an e-commerce store

Step 4: Populate Your Store with Compelling Content

Content is king or Queen in the world of e-commerce. From product descriptions to blog posts, compelling content plays a pivotal role in attracting and engaging customers (not to mention the important of SEO for your shops content). Optimise your product pages with keyword-rich descriptions, high-quality images, and persuasive call-to-actions to entice visitors to make a purchase. Additionally, consider incorporating informative blog posts, how-to guides, and customer testimonials to establish your authority within your niche and foster trust with your audience. This will help you with the Wizard of Oz (Google) when determining your page rankings in search also!

Step 5: Implement Secure Payment Gateways

Security is always important and even more so when it comes to online transactions. Integrate trusted payment gateways, such as PayPal, Stripe, or Square, to provide customers with a secure and seamless checkout experience. Ensure that your e-commerce platform complies with industry standards for data protection, such as PCI DSS, to safeguard sensitive customer information and build trust with your audience. Which payment gateway is right for you depends on various factors. We can advise you on which route to go.

Step 6: Develop a Marketing Strategy

Launching your e-commerce store is just the beginning; now it’s time to drive traffic and generate sales. Develop a comprehensive marketing strategy that encompasses various channels, including search engine optimisation (SEO), social media marketing, email campaigns, and influencer partnerships. By leveraging a mix of organic (generating content for the site yourself) and paid marketing tactics (like Google Ads), you can increase your store’s visibility, attract qualified leads, and ultimately, boost sales.

Step 7: Analyze and Optimise

Continuous optimisation is key to maximising the performance of your e-commerce store. Monitor key metrics, such as website traffic, conversion rates, and customer acquisition costs, using analytics tools like Google Analytics. Identify areas for improvement and A/B test different strategies to optimise your store for maximum efficiency and profitability continually.


Congratulations on taking the first step towards launching your first e-commerce store! With the guidance provided in this beginner’s guide, you’re well-equipped to embark on this exciting journey with confidence. Remember, success in e-commerce requires dedication, persistence, and a willingness to adapt to ever-evolving market trends. At JamJo, we’re here to support you every step of the way on your path to e-commerce success. Get in touch with us today to learn more about our comprehensive web design and e-commerce solutions. Let’s make your online store a resounding success together!