The WordPress SEO by Yoast plugin comes pre-installed with your WP website.
You can start using this plugin immediately by scrolling below a new page or post in the WP backend of your site. Here you will see the option "WordPress SEO by Yoast".
This plugin allows you to control the snippet preview of each page/post (for search engines) and perform page analysis helping you to optimise your pages content, images titles, meta descriptions and more.
There are helpful tips on how to use the plugin directly in the plugin itself. Simply hover over the "?" symbol that appears beside the title of each option and individual posts guide you through the simple steps of optimizing the pages yourself.
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